Pixability

Collected and prepared by Pixability © 2026

YouTube Without Borders

An analysis of trending video content across 64 global markets, revealing how audiences consume content in languages they don't speak natively and how creator influence transcends geographic boundaries.

64Markets
300K+Long-form Videos Analyzed
Dec-Feb2025-2026

Scroll to explore

By analyzing over 300,000 trending videos across 64 global markets, this analysis reveals that audiences regularly consume content in languages they don't speak natively—with cross-border consumption being the norm, not the exception.

47%

of markets consume majority foreign language content

100K-1M

subscriber tier drives 41% of trending content globally

30+

different languages consumed in many markets—YouTube has become a truly multilingual platform

Explore Markets Interactively

Many markets consume content in 30+ different languages. Click any country to explore language diversity, creator origins, and channel size patterns.

Foreign Language Content Consumption %
50%
100%
LOWHIGH

US Creators Own the Global Stage

US-based creators don't just trend at home. They beat local creators in their own markets, dominating trending feeds worldwide. Trending videos from US-based creators often exceeds local creator representation by 3-5x.

16.5%
Average US creator presence across all 64 markets
26
Markets where US creators beat native creators

Markets Where US-based Creator Content Beats Local By Percent of Trending Videos

← US-Based Content
Native Local Content →
49.1%
CACANADA
11.4%
48.0%
AUAUSTRALIA
9.5%
46.0%
NZNEW ZEALAND
2.7%
38.0%
GBUNITED KINGDOM
29.0%
36.9%
DKDENMARK
13.0%
35.5%
NONORWAY
1.3%
35.3%
SESWEDEN
11.1%
35.2%
IEIRELAND
3.4%
34.0%
ZASOUTH AFRICA
15.4%
31.0%
FIFINLAND
18.3%
← US-Based Content
Native Local Content →

Mid-Tier Creators Drive Trending Content

Across all markets, channels with 100K-1M subscribers dominate trending feeds. This distribution proves that trending content represents genuine regional preferences across diverse creator sizes, content types, and languages—not just a few mega-channels going viral everywhere.

100K-1M
The "sweet spot" tier that dominates trending content across all markets
41%
Average share of trending videos from mid-tier creators (100K-1M)
9%
Mega-channels (10M+) represent a smaller proportion of viral content

Subscriber Distribution by Country

Each line represents a country's distribution across subscriber tiers. Showing top 10 countries by default. Click countries below to filter.

0–9.9K10K–99.9K100K–999.9K1M–9.9M10M+015304560
  • United States
  • United Kingdom
  • Canada
  • Germany
  • Brazil
  • Japan
  • Australia
  • France
  • Italy
  • Spain

Select Countries to Compare

Methodology: This analysis examined over 300,000 long-form trending videos across 64 global markets collected via YouTube's API over a 90-day period (December 2025 - February 2026). Shorts, videos with unknown language information, and videos without subscriber data were excluded. Native content was defined as videos in each country's primary language; all other languages were classified as foreign content. Channel size was grouped into five tiers by subscriber count: Micro (0-10K), Small (10K-100K), Mid-Tier (100K-1M), Large (1M-10M), and Mega (10M+).

Dominant Native Language Reference: AE, ar; AR, es; AT, de; AU, en; BA, bs; BD, bn; BE, nl; BR, pt; CA, en; CH, de; CL, es; CN, zh; CO, es; CZ, cs; DE, de; DK, da; DZ, ar; EE, et; EG, ar; ES, es; FI, fi; FR, fr; GB, en; GR, el; HK, zh; HR, hr; HU, hu; ID, id; IE, en; IL, he; IN, hi; IS, is; IT, it; JP, ja; KR, ko; LK, si; LT, lt; LU, fr; LV, lv; MA, ar; ME, sr; MX, es; MY, ms; NL, nl; NO, no; NZ, en; PE, es; PH, tl; PL, pl; PT, pt; QA, ar; RO, ro; RS, sr; RU, ru; SA, ar; SE, sv; SG, en; SI, sl; SK, sk; TH, th; TN, ar; TR, tr; TW, zh; UA, uk; US, en; VN, vi; ZA, en.